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About Us
One of the most frequent questions potential clients ask us is,
"What happens if no one shows up for my auction"?
90% of what we do to create a successful auction for you takes place behind the scenes
during the weeks and days leading up to your auction.
A successful auction takes planning, preparation and experience.
Experience with the time honored traditions of the auction business and experience with all of the new technology and marketing tools available to the professional auctioneer.
Our staff continually learns about new ways to market your merchandise and expose it to the largest group of potential buyers. We take the time to go through all of your items and include as many of them as possible in all of the marketing materials for your auction. If people do not know a specific item they want is at your auction they will not be there to buy it.
Our team members also prepare your merchandise to be sold well in advance of the auction. We always try to represent your merchandise in the best light and make it as appealing as possible to the potential buyers on the day of the auction. You will see us on your site many times before the actual auction; working to market your property.
Every auction is a new challenge for us.
That is why we are in this business and what we enjoy about it. We create an individual marketing plan for each auction we conduct. Your individual marketing plan will be developed based on the kind of items you have and the geographic area from which buyers need to be drawn.
We use a variety of methods to market your Auction, including, but not limited to:
- Full color, 2 color or black & white brochures that can be mailed to our in house database of proven, qualified buyers or to specifically targeted people in a certain geographic area.
- A Complete Auction List posted on Our Web Site as well as other Web Sites.
- Direct email & broadcast fax
- Newspaper & trade journal ads
- Radio or television spots
- Signs & flyers on the location
- Open houses & previews
- Personal calls by our staff to people we know need to attend your auction.
This is where the work we did to prepare, promote and display your property pays off.
- Our team arrives early in the morning to set up any items which could not be set up the day before. If weather is an issue we also will be setting up one or more of our large auction canopies.
- Soon, the caterer, that we have arranged for, will arrive with food and drink for all of the customers.
- As the time for inspection draws near people will begin to arrive and come to our office which is complete with our computerized auction management system. Many of the people we have worked for are surprised at the large crowds who arrive to bid on their merchandise. We are ready for them and give each person a bidder’s card when they register.
- Our entire team wears matching company clothing so that anyone who has a question can quickly find an answer.
- When the appointed hour comes, our auctioneers use state of the art wireless sound equipment to draw the crowd together and start the auction.
